Xiaomi 17 Ultra creator wants to show you what else it can do, but only some will see it in real life
Xiaomi made its IFA debut with a bang.
A man holding the Xiaomi 17 Ultra in his hand. | Image by PhoneArena
Xiaomi 17 Ultra maker Xiaomi has made its first-ever appearance at IFA Berlin. The company has used the trade show to bring more of its Mijia smart home products to the European market.
If you haven't heard the Mijia name before, it's a smart home and lifestyle sub-brand created by Xiaomi. From refrigerators and air purifiers to robot vacuums and security cameras, more than 2,000 products across over 130 categories fall under its portfolio.
The company has been doing very well in China for many years, and Xiaomi has now announced that it is bringing more of its Mijia devices to the European market. Xiaomi is working on a "Human × Car × Home" vision, whose basic idea is that everything, from your smartphone and watch to your home devices and even your car, should work together as one system.
All the compatible Mijia products communicate with each other through the Xiaomi Home app. This ensures that, instead of having different apps for different appliances, you can control everything through a single app. For instance, you can use the app to configure a Mijia smart light to dim automatically when you are watching something or set a time for the vacuum cleaner to start cleaning your house.
Now, if you look at the bigger picture, the tech giant is looking to bring your smartphone, your car, and your smart home products into the same ecosystem via its Human × Car × Home plan. Theoretically, it could work something like this: as you drive back home in a Xiaomi car such as the Xiaomi SU7, the system will automatically turn on the Mijia air conditioner and lights when it detects that you are close to your house. Your Xiaomi smartphone, such as the Xiaomi 17, would act as the thread that connects everything.
All of this sounds really futuristic, but it will be really interesting to see whether it works the same way as advertised.
Xiaomi confirmed that, in addition to Mijia, it is also looking forward to bringing Xiaomi Auto to European countries like Germany by 2027. The company also showcased its upcoming foldable, whose renders recently surfaced online and were mistakenly identified as one of the iPhone Ultra models. The device is going to be powered by the company's own XRING 03 chipset.
Honestly, I am a bit surprised that Xiaomi waited this long to introduce its Mijia brand, which has one of the biggest smart home ranges in China, to Europe. But better late than never, it's finally here. Unfortunately, the same isn’t true for the US, as the company apparently doesn’t appear to be bringing the standalone Mijia brand or its other smart appliances to the United States.
That said, Mijia products have recently become available in India as well, and as someone who lives here, I am really looking forward to trying one of its devices and checking how it compares to its competitors.
Rollout of Mijia products across Europe
If you haven't heard the Mijia name before, it's a smart home and lifestyle sub-brand created by Xiaomi. From refrigerators and air purifiers to robot vacuums and security cameras, more than 2,000 products across over 130 categories fall under its portfolio.
The company has been doing very well in China for many years, and Xiaomi has now announced that it is bringing more of its Mijia devices to the European market. Xiaomi is working on a "Human × Car × Home" vision, whose basic idea is that everything, from your smartphone and watch to your home devices and even your car, should work together as one system.
What's your take on one company controlling your phone, home, and car?
1 Votes
I love it as it'll make thing more convenient.
0%
I'm comfortable as long as privacy isn't hampered.
100%
Honestly, I don't like it.
0%
How everything is supposed to work together
All the compatible Mijia products communicate with each other through the Xiaomi Home app. This ensures that, instead of having different apps for different appliances, you can control everything through a single app. For instance, you can use the app to configure a Mijia smart light to dim automatically when you are watching something or set a time for the vacuum cleaner to start cleaning your house.
Now, if you look at the bigger picture, the tech giant is looking to bring your smartphone, your car, and your smart home products into the same ecosystem via its Human × Car × Home plan. Theoretically, it could work something like this: as you drive back home in a Xiaomi car such as the Xiaomi SU7, the system will automatically turn on the Mijia air conditioner and lights when it detects that you are close to your house. Your Xiaomi smartphone, such as the Xiaomi 17, would act as the thread that connects everything.
Here are a few more interesting Xiaomi-related stories:
- Future Xiaomi phones to ditch both Snapdragon and Dimensity chips
- Here's why your iPhone charges slower than a budget Xiaomi
- The world's third-largest smartphone maker has just raised prices again
Everything else Xiaomi announced at IFA 2026
Xiaomi confirmed that, in addition to Mijia, it is also looking forward to bringing Xiaomi Auto to European countries like Germany by 2027. The company also showcased its upcoming foldable, whose renders recently surfaced online and were mistakenly identified as one of the iPhone Ultra models. The device is going to be powered by the company's own XRING 03 chipset.
Gateway to the US?
Honestly, I am a bit surprised that Xiaomi waited this long to introduce its Mijia brand, which has one of the biggest smart home ranges in China, to Europe. But better late than never, it's finally here. Unfortunately, the same isn’t true for the US, as the company apparently doesn’t appear to be bringing the standalone Mijia brand or its other smart appliances to the United States.
That said, Mijia products have recently become available in India as well, and as someone who lives here, I am really looking forward to trying one of its devices and checking how it compares to its competitors.
Don't forget to follow my social profiles:
Popular stories
Latest News
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: