We just had a research firm show a historically low level of interest in Apple's newest iPhones at AT&T, Verizon, or Sprint, and now a consumer study comes to reiterate that fact, again for the US. The iPhone 8, 8 Plus, and iPhone X have reportedly represented 61% of all iPhone sales in America last quarter, which is much lower than the 72% that the iPhone 7 and 7 Plus commanded before them.
Granted, the iPhone X was quite late to the party, but it seems that people were waiting for it, instead of grabbing the other two, more legacy-oriented iPhones, which resulted in the comparatively slower uptake of Apple's newest darlings.
Those same iPhone 7 and 7 Plus accounted for about 25% of iPhone sales in Q4, followed by the 6s and 6s Plus with 8% share, and rounding up the difference was the lowly iPhone SE. The all-important iPhone X made roughly 20% of all iPhones that Apple sold in the October-December period, which means a pretty strong initial demand, but also that the other new iPhones didn't fair as well as they should, or as Apple has been accustomed to.
Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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