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Apple shows off iPhone X Face ID and Portrait Lighting in a series of new ads

By Plamen Dimitrov

Published: Dec 12, 2017, 3:35 AM

iOS

Apple

iPhone

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Apple has uploaded three new ads to its YouTube channel, and we have a feeling we're going to see them a lot during the upcoming holiday season. These short commercials promote two of the hottest features of the iPhone X - Face ID and the Portrait Lighting mode.

The first one, "Introducing Portrait Lighting", demonstrates how the mode allows the user to add studio-quality lighting effects to their shots without the need for a professional photographer. The other two which are dubbed "Opens with a Glance" and "Adapts to Your Face" highlight the new Face ID authentication system on the $1,000 flagship.

This trio supplements the initial batch of four iPhone X ads which Apple released about two weeks ago. All of them are less than a minute long, so it's likely that we'll see them on online media platforms rather than anything else. You can watch the three new ads in the slideshow below.

Apple's new iPhone X ads

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