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Apple marketing chief reveals what 'SE' in iPhone SE stands for

By Victor Hristov

Updated: Mar 22, 2016, 4:42 AM

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The new Apple iPhone SE is here.

Yet, up until now, nobody knew what the 'SE' in iPhone SE stands for? Of course, there was no shortage of guesses: Second Edition? Super Encrypted? Smaller Experience?

Android fans were also quick to ridicule it: Still Expensive? Spares & Extras?

Well, guess what folks: it's none of these versions. Apple's marketing chief Phil Schiller has just confirmed that 'SE' stands for 'Special Edition'. And in a market, where it's practically the only such super-small phone, the new iPhone SE is truly a special thing.

Phil Schiller just told me the “SE” stands for “Special Edition” @FortuneTech
— Jason Cipriani (@MrCippy) March 21, 2016

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.

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